Frugi baby and children's clothes have been designed to the highest standards and are made from beautifully soft, hand-picked, 100% organic cotton to exacting fairtrade standards. The range includes baby basics, easy wear every day items and stunning outfits.

Their manufacturers, in rural India, give importance to working conditions, wages and human rights. No employee is under 18 years of age and the company has a long-term agenda of support for a local tribal school.

Frugi is also a member of 1% for the Planet, an alliance of businesses committed to leveraging their resources to create a healthier planet.